Hooters

For Hooters, I developed a wide range of custom graphics for their retail apparel and accessories line, working within a brand identity that has been instantly recognizable for decades. The challenge—and the opportunity—was to create fresh, modern designs while preserving the signature Hooters personality that fans expect.

I explored updated takes on their classic visual language, blending vintage Americana, playful illustration, and bold typography to keep the brand feeling current without losing its iconic charm. Each piece was created with production in mind, ensuring artwork translated cleanly across screen printing, embroidery, and various merchandise formats.

This project showcases my ability to design for a legacy brand, honor its established look, and still push it forward with new concepts that resonate with both long-time customers and a new generation of fans.